Alannah Hill is an iconic Australian fashion designer whose humour, inspiration and wit has created a chic, sexy and elegant brand instantly recognisable and absolutely unique.

Provocative, sassy and quintessentially stylish, Alannah is a highly visible ambassador for her self titled label - bold, self-empowered and always dressed at the height of glamour with an eye for detail right down to the last stitch and sequin.

Alannah is indeed the deeply romantic girl as her luxurious creations might suggest. A girl who realised by seam and thread a dream world where chandeliers illuminate ballrooms of Parisian sophistication and where wishes can come true...

As a fifteen-year-old runaway from the Tasmanian hinterlands adrift in the metropolis of Melbourne, Alannah groomed her fearlessness with high heels; hairspray and precision lipstick, then devoted herself to creating a visionary label that radiates joy, delight and confidence.

Alannah's rags-to-riches life story resonates with girls not just all over Australia but all around the world because Alannah herself represents the power of transformation, not just in fashion but also in life itself.